Product Marketing Manager (Artifactory)

As a JFrog Product Marketing Manager and master storyteller, you will be responsible for developing and executing the story for JFrog products, including JFrog Artifactory. You will craft the messaging and positioning for our products and conceive innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role, you will focus on understanding software developers, DevOps engineers and their managers; how they buy, their buying criteria and will transfer that knowledge to into engaging collateral and programs.


Develop positioning and messaging platforms for products and solutions, summarize multiple messages for different personas into a higher-level story and represent content graphically with a goal to move targeted audiences to action
Work closely with product management, solution engineers to understand and translate technical and product features to business benefits and value proposition
Create assets and collateral to highlight benefits of JFrog product, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools and webcasts.
Drive new product launches including creation of launch plan and content – while managing the cross-functional implementation of the plan
Provide input for campaign strategies promoting JFrog products and solutions
Develop and maintain competitive positioning for key competitors and ensure sales team is prepared to address competitive objections
Collaborate with business development to create joint partner marketing materials, including training content, positioning for partner sales teams, and joint customer
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

Desired Skills and Experience

8+ years of software product marketing, consulting, strategy or similar field with at least a year experience with a developer/DevOps product

Experience developing sales-facing/sales enablement materials desired
Bachelor’s or higher in business, marketing or something else amazing
Very strong written and oral communication skills
Track-record of successful interaction with customers, sales organizations, partners, and various internal organizations
Willing to travel ~10%
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties


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