Director of Product Marketing

As a JFrog Product Marketing Director and master storyteller, you will be responsible for
developing and executing the story for JFrog products. You will craft the messaging and
positioning for our products and conceive innovative marketing programs that drive demand.
Attention to detail and an eye for quality, along with the ability to grasp and translate technical
capabilities into benefits is crucial.

In your role, you will focus on understanding software
developers, DevOps engineers and their managers; how they buy, their buying criteria and will
transfer that knowledge to into engaging collateral and programs.

● Develop positioning and messaging platforms for products and solutions, summarize
multiple messages for different personas into a higher-level story and represent content
graphically with a goal to move targeted audiences to action
● Work closely with product management, solution engineers to understand and translate
technical and product features to business benefits and value proposition
● Create assets and collateral to highlight benefits of JFrog product, including
presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools and
● Drive new product launches including creation of launch plan and content – while
managing the cross-functional implementation of the plan
● Provide input for campaign strategies promoting JFrog products and solutions
● Develop and maintain competitive positioning for key competitors and ensure sales team
is prepared to address competitive objections
● Collaborate with business development to create joint partner marketing materials,
including training content, positioning for partner sales teams, and joint customer
● Sales enablement – communicate the value proposition of the products to the sales
team and develop the sales tools that support the selling process of your products
Desired Skills and Experience
● 8+ years of software product marketing, consulting, strategy or similar field with at least
a year experience with a developer/DevOps product
● Bachelor’s or higher in business, marketing or something else amazing
● Very strong written and oral communication skills
● Track-record of successful interaction with customers, sales organizations, partners, and
various internal organizations
● Willing to travel 10%
● Excellent people and management skills to interact with staff, colleagues and cross-
functional teams, and third parties

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