Technical Marketing Expert
We are looking for a Technical Marketing Specialist to lead the implementations, integrations, and maintenance of all Marketing tools/technologies, such as Google Analytics, Google Tag Manager, Zapier, WordPress, Marketing automation, Supermetrics and more.
In addition, you will need to understand the business requirements and needs and build the right measurement and tracking foundations to support ongoing business growth. With out-of-the-box thinking, you will have to connect the dots between the different departments, existing databases, and the analytics platforms in order to create one coherent picture.
As part of your job, you will work with almost every business unit in the company - Marketing, Product, IS, Sales, HR, Support, and more.
- Implement the Integration between different Marketing systems
- Google Analytics tracking, Implementation, Dashboard, and reporting.
- GTM implementation of tracking.
- Solving web tracking technical issues
- Supporting incoming campaigns and projects.
- Extracting data for different DB and platforms and creating unified dashboards.
- Help leverage data collected in different systems to improve online campaign performance.
- Support other team requests for web tracking and implementation.
- Evaluating the technical aspect of new Marketing technical tools and leading the implementation.
Desired Skills and Experience
- An excellent understanding of DB and table relations
- Advanced Excel skills
- Deep understanding of Google Analytics architecture and abilities
- Deep understanding of the digital ecosystem and platforms
- Experience with Google Tag Manager - Must.
- SQL experience - an advantage
- REST API - an advantage.