Marketing

Sr. Field Marketing Manager

Software touches every aspect of our lives: from how we bank, socialize, shop and learn, to how we entertain, obtain healthcare services, use transportation and much more.  All of the world’s software needs to be developed, updated and maintained seamlessly. This is where JFrog comes in; with software development and DevOps tooling that powers the world’s digital transformation.
 
JFrog is on a mission to enable continuous software updates through Liquid Software, empowering developers to code high-quality applications that securely flow to end-users without interruption. JFrog is the creator of Artifactory, the heart of the JFrog Platform - a hybrid, universal, end-to-end DevOps solution available as open-source, self-hosted and as a SaaS subscription. More than 5,800 customers, including 75% of the Fortune 100, trust JFrog to manage their software binaries and accelerate their secure software delivery from code-to-production.
 
The Senior field marketing manager will be responsible for developing a marketing plan that executes on primarily expanding existing business of the region with the local sales team through various forms of marketing activities, including JFrog-led, partner-sponsored, and 3rd party events. The field marketing manager's role is to own the end-to-end strategy of that region/territory, starting with the collaboration with sales leaders to align marketing plans with business needs.  They will combine corporate team's programs with local marketing activity to create a comprehensive, multi-channel quarterly marketing strategy.

Responsibilities:

  • Regional marketing leader, responsible for building and accelerating demand in the assigned region.
  • Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution.

-            Designing and executing JFrog-hosted webinars and in-person events to reach target accounts

-            Creating new programs for account based marketing and pipeline acceleration.

-            Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline

  • Develop and execute innovative local campaigns with highly personalized experiences that engage and educate target audience
  • Working with the global campaigns team to leverage and adapt to support an account based approach for target accounts.regional campaigns for regional marketing use
  • Enable the regional sales and partner teams on campaigns, key messages, and marketing programs
  • Agree target accounts in the territory, build quality contact data and account intelligence to create a solid foundation for the marketing program.
  • Measure and analyze marketing campaign results and pipeline health, developing an action plan based on findings, and establishing a regular reporting cadence with marketing and sales counterparts.
Requirements
  • 5+ years experience in B2B Demand Generation or Field Marketing positions
  • Bachelor’s degree in marketing, communications, business, or related field
  • Proven track record of working with sales, partner teams, and customer success team to plan and execute campaigns that drive pipeline in regional markets
  • Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
  • Proven track record of using a wide variety of tactics like account based marketing, events, digital, email and partner marketing to drive demand
  • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
  • Experience in Salesforce, and highly proficient in MS Office/Google applications
  • Energetic, high performer with a willingness to take initiative and be resourceful
  • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
  • Excellent presentation skills and confidence in communicating with senior level sales VPs
Note: Travel will be required once normal travel is resumed, approx. 30% of the time.
 
 

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