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VP, Product Led Growth

Netanya/Tel Aviv, Israel | Marketing

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate – and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit, and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production – a concept we call “liquid software.” Wouldn't it be amazing if you could join us on our journey?

We’re looking for a visionary VP of Product Led Growth to lead and scale our product-led growth efforts across the full customer journey, from first-click marketing experiences to deep in-product engagement. This role is an individual contributor with pivotal influence into our product-led growth (PLG) strategy, owning trial experiences, onboarding, and self-serve flows that drive user activation, retention, and conversion. You’ll work cross-functionally with product, engineering, data and BI teams, and marketing to create intuitive, high-impact experiences that deliver value fast and keep users coming back.

As a VP, Product Led Growth at JFrog you will... 
  • Own the end-to-end user journey from product trials and marketing tours to in-product onboarding and expansion.
  • Design and execute PLG experiences that reduce friction, accelerate time-to-value, and increase conversion.
  • Build and partner with a cross-functional team, including product designers, UX researchers, and content strategists focused on growth and engagement.
  • Partner with growth marketing and product teams to create interactive demos, product tours, and onboarding flows that convert visitors into lifelong users.
  • Leverage user data, experimentation, and research to inform UX decisions and iterate quickly (A/B tests, journey analytics, user sessions).
  • Define and monitor key success metrics such as activation rate, trial conversion, feature adoption, and retention.
  • Advocate for the user and help prioritize initiatives that improve usability and drive meaningful business impact.
  • Align UX strategies with overall go-to-market and product roadmaps, ensuring consistency and clarity at every touchpoint.
To be a Program Manager at JFrog you need...
  • 10+ years in UX, product design, or growth design with leadership experience.
  • Deep experience building self-serve user experiences in SaaS or PLG environments.
  • Proven success designing onboarding and trial flows that directly impact growth KPIs.
  • Data-informed mindset with experience using tools like Amplitude, Mixpanel, FullStory, and A/B testing platforms.
  • Exceptional leadership, collaboration, and communication skills.
  • A strategic thinker who is also hands-on when needed.
  • Bonus Points:
    • Experience working with DevOps, AI/ML, or technical B2B products.
    • Prior experience scaling UX in a fast-paced startup or scale-up environment.
    • Portfolio of experiments and flows that delivered measurable product growth.

Apply Here