< Back

Senior Web Strategy Manager

Sunnyvale, US | Marketing

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?

We are looking for a Senior Web Strategy Manager to join our web team.

This is an exciting position with significant responsibility in developing the jfrog.com web experience. We’re looking for a detail-oriented person who has superior web strategy skills and experience, along with a portfolio that proves it. As a member of the Web Strategy & Optimization team, you will work cross-functionally to deliver projects ranging in scope, cross functional teams, web properties, and audiences.

As a Senior Web Strategy Manager in JFrog you will...

  • Develop and execute a comprehensive web strategy to own the website's lead generation targets, utilizing conversion rate optimization (CRO), A/B testing, and SEO to drive performance.
  • Build strong relationships to influence and align cross-functional partners, such as demand generation, content, and sales teams to create seamless and effective online funnels, user journeys, and high-converting campaign landing pages.
  • Champion a data-first approach, leveraging web analytics and user research to report on performance, identify new growth opportunities, and guide the strategic roadmap.
  • Act as the Website Product Owner by defining the product vision, prioritizing web requests, gathering requirements, and translating business needs for the development team.
  • Serve as the key liaison between marketing stakeholders and the web development & design teams, fostering a collaborative and efficient partnership to bring the web vision to life.
  • Advise senior leadership on web best practices and present compelling business cases for strategic website investments, clearly articulating the potential impact on pipeline and revenue.
  • Establish and report on website KPIs to executive stakeholders, providing clear, regular updates on progress against critical business goals.

To be a Senior Web Strategy Manager in JFrog you need...

  • 7+ years of web strategy or product management experience, preferably in a B2B SaaS environment, with a proven ability to manage web operations from strategy through to execution.
  • Expertise in conversion rate optimization (CRO), including building and driving A/B testing roadmaps (VWO/Optimizely) and optimizing lead-capture tools like chatbots (Drift).
  • Lead & build roadmaps to launch new initiatives and experiences to optimize user journey and conversions, and analyze post-implementation data to measure impact and develop go-forward recommendations.
  • Extensive experience gathering and translating business stakeholder requirements into actionable plans, evaluating business impact, and projecting performance improvements for new features.
  • Technical proficiency with a modern web stack, including Google Analytics (GA4), Google Tag Manager, Google Ads, and enterprise CMS platforms (e.g., WordPress, Contentful), plus a deep understanding of emerging AI technologies.
  • Demonstrated ability to apply user experience principles to build and optimize customer journeys across paid and owned channels, driving user actions that meet measurable KPIs.
  • Exceptional communication, presentation, and collaboration skills with a proven ability to build trust-based relationships and thrive in a fast-paced, multi-disciplinary team environment.

WHAT JFROG CAN OFFER…

  • At JFrog, base salary is only one component of our compensation package.
  • This position has a base salary range between $150,000 to $170,000.  Base salary will be based on your skills, qualifications, experience and location.
  • This position also includes an equity package of restricted stock units (RSU).  In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
  • JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
  • JFrog embraces hybrid work: 3 days in office / 2 days remote.

JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.

Apply Here

Do you have the legal right to work in the US?

Voluntary Self-Identification


For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in JFrog’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

From CC-305 OMB Control Number 1250-0005 Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.