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Senior Demand Generation Manager

Sunnyvale, US | Marketing

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?

JFrog is looking for an experienced Senior Demand Generation Manager to lead JFrog Global DevOps Demand Generation. This is an enterprise marketing leadership role targeting both the small and largest B2B organizations across all industry verticals. You will develop the strategy to target prospective buyers, create awareness, generate leads, and nurture accounts to engage with the sales team.

You will always be evaluating the latest enterprise marketing strategies, growth technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding pipeline and revenue goals. You will own buyer engagement across all JFrog channels, including ABM, email, digital programs, and events.

As a Senior Demand Generation Manager in JFrog you will...

  • Own and Execute Global Campaign Strategy: Design, build, and manage the execution of a multi-channel Demand Generation strategy across the full funnel (new leads through late-stage opportunities) to consistently meet or exceed pipeline and revenue goals.
  • Drive Cross-Functional Alignment & Communication: Act as the central liaison, employing excellent networking and resilient communication skills to ensure tight integration and advocacy with key stakeholders, including ABM, Comms, Sales, Paid Media, Product Marketing, and Regional Teams.
  • Full-Funnel Ownership and Optimization: Own all deliverables across the entire marketing funnel, defining MQL and Pipeline goals, and rigorously tracking and optimizing performance at each stage to maintain a predictable, healthy demand engine.
  • Strategic Reporting and Data Management: Implement a clear KPI framework, leveraging deep expertise in Marketing Automation (Marketo), Salesforce, revenue attribution, and segmentation to drive campaign decisions and ensure data integrity.
  • Programmatic Experimentation and Efficiency: Continually optimize programs to ensure customer acquisition costs are in line with ROI targets while experimenting with creative strategies and new growth technologies to drive efficiency.
  • Subject Matter Expertise (SME) and Education: Serve as the subject matter expert on campaign performance, translating complex data into clear strategic recommendations for executives and educating the Sales/BizDev teams on campaign goals and outcomes.

To be a Senior Demand Generation Manager in JFrog you need...

  • 8-10+ years of experience in demand generation and enterprise marketing for technical B2B products (DevOps or similar space highly preferred).
  • Bachelor's degree required.
  • Track record of success working with a B2B sales team, delivering qualified leads, and using a KPI framework to track and optimize performance against growth and pipeline goals.
  • Must be a self-motivated, persuasive, and highly organized individual with excellent networking and relationship-building skills, capable of maintaining attention to detail and a warm, nurturing demeanor while navigating complex stakeholder environments.
  • Deep expertise in developing and executing campaigns across key enterprise marketing channels, including digital programs, thought leadership, website, events, and industry partnerships.
  • Proven experience developing clear, executable marketing roadmaps and a track record of running parallel demand generation strategies successfully.
  • Strong understanding and hands-on experience with Marketing Automation (Marketo), Salesforce, lead-scoring, segmentation, revenue attribution, influence, and ROI reporting.

WHAT JFROG CAN OFFER…

  • At JFrog, base salary is only one component of our compensation package.
  • This position has a base salary range between $150,000 to $180,000.  Base salary will be based on your skills, qualifications, experience and location.
  • This position also includes an equity package of restricted stock units (RSU).  In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
  • JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
  • JFrog embraces hybrid work: 3 days in office / 2 days remote.

JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.

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